This study investigates whether associations between color and temperature are universal or reflective of relative aspects shared by cultural variation. The authors hypothesize that while some color–temperature links may be shared across cultures, others may vary by cultural and developmental factors. Using an online survey with children and adults worldwide comparing 20 colors, they find universal associations in hues (e.g., red/yellow = warm, blue = cool), but cultural specificity in tones (lightness/saturation). Developmental effects were also explored and were shown to have different cultural trajectories. The conclusion was that color–temperature associations are both universal and shaped by culture and development, which highlights how much cultural influence have in the development of the perceptions to color and temperature.

This study investigates whether associations between color and temperature are universal or reflective of relative aspects shared by cultural variation. The authors hypothesize that while some color–temperature links may be shared across cultures, others may vary by cultural and developmental factors. Using an online survey with children and adults worldwide comparing 20 colors, they find universal associations in hues (e.g., red/yellow = warm, blue = cool), but cultural specificity in tones (lightness/saturation). Developmental effects were also explored and were shown to have different cultural trajectories. The conclusion was that color–temperature associations are both universal and shaped by culture and development, which highlights how much cultural influence have in the development of the perceptions to color and temperature.

This study investigates whether associations between color and temperature are universal or reflective of relative aspects shared by cultural variation. The authors hypothesize that while some color–temperature links may be shared across cultures, others may vary by cultural and developmental factors. Using an online survey with children and adults worldwide comparing 20 colors, they find universal associations in hues (e.g., red/yellow = warm, blue = cool), but cultural specificity in tones (lightness/saturation). Developmental effects were also explored and were shown to have different cultural trajectories. The conclusion was that color–temperature associations are both universal and shaped by culture and development, which highlights how much cultural influence have in the development of the perceptions to color and temperature.

This article examines the variation in color naming and susceptibility to visual illusions cross-culturally. Results suggest a geographic patterning of color naming and illusion susceptibility which parallels the distribution of eye pigmentation.

This article examines the variation in color naming and susceptibility to visual illusions cross-culturally. Results suggest a geographic patterning of color naming and illusion susceptibility which parallels the distribution of eye pigmentation.

"Data from 15 societies are presented in an effort to show substantial intersocietal differences of two types in susceptibility to geometric optical illusions. The results suggest the existence of different habits of perceptual inference which relate to cultural and ecological factors in the visual environment."

This study looks at the possibility of a universal system of social valuation by examining the correlation between shame and devaluation. Researchers conducted an experiment among 899 participants from 15 communities of high cultural variation in order to test if similar relationships between shame and devaluation exist independently of cultural contact or cultural evolution. The findings reveal that shame and devaluation are closely linked both between individuals and members of a local audience, as well as cross-culturally.

This study looks at the possibility of a universal system of social valuation by examining the correlation between shame and devaluation. Researchers conducted an experiment among 899 participants from 15 communities of high cultural variation in order to test if similar relationships between shame and devaluation exist independently of cultural contact or cultural evolution. The findings reveal that shame and devaluation are closely linked both between individuals and members of a local audience, as well as cross-culturally.

This paper examines the Berlin-Kay color salience theory and offers four correlates of color salience: earliness of introduction, brevity of expression, frequency of use, and frequency of mention in ethnographic literature. All four correlations support the Berlin-Kay theory. The authors suggest that salience may be “an important general principle of cultural evolution” (1107).

This study looks at the possibility of a universal system of social valuation by examining the correlation between shame and devaluation. Researchers conducted an experiment among 899 participants from 15 communities of high cultural variation in order to test if similar relationships between shame and devaluation exist independently of cultural contact or cultural evolution. The findings reveal that shame and devaluation are closely linked both between individuals and members of a local audience, as well as cross-culturally.